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There is a thing I've identified with South Sudanese, they like competition which isn't supposed to be a bad thing but the problem is most of our people have unhealthy competition.
Most people in South Sudan see you as a competitor if you look good they start to develop and spread hate because they feel you are better than them and this explains why no one attacks these artists who dress like farmers and I'm always a primary target of online attacks because everyone wants to be like me but I'm a limited version of a South Sudanese artist.
As an artist, you shouldn't envy a brother who is doing well rather seek advice and improve yourself. Yes, having good songs is one thing but branding will take your good songs to another level trust me. Create a lasting impression, something that can talk for you before you open your mouth and that's the meaning of a "brand"
I saw some artists on TikTok creating content using their songs with unwashed clothes, and bathroom slippers and they upload those videos on their socials, this will only damage the image of your brand.
Please be presentable so your fans won't be ashamed to tell their friends from other countries, that's an artist from my country.